“Yasujiro” is a dyeing and weaving company that learns from tradition and lives in the modern age.
The spirit of creating beauty originates in “omeshi”, a fabric that has been passed down from generation to generation since the first generation of the Mori family. The company has woven textiles for generations, which were considered the shogun’s clothing. Amidst the drastic changes of the times, we have been spreading the works that fit the times. Our originality, which is a modern arrangement of good old traditional patterns and colors and the use of individuality, stimulates the sensibility of the wearer and attracts more sympathy. The spirit of creativity inherited from the first generation of dyeing and weaving is entrusted to the “Yasujiro” brand, which produces numerous kimonos and obis under the theme of “Simple (concise), Noble (noble) & Cool (intellectual)”.
